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Design and Inspiration Stage
ALLBOK is a conjunction of Allbird and Reebok. Both brands function completely different than one another, but when put together they create a stylish sustainable brand for the new generation.
Allbird originating in the early 2000's to create a sustainable way of living by recycling products. The recycled items are then used to create the materials they use on the shoes that are produced.
First logo design
Reebok originating much earlier than Allbirds puts a great perspective on the idea of new combining with the old. This creates a product that appeals to streetwear and athleisure. 2020 has brought back the vintage color pop look. This is relevant in the design as Reebok is known for it's pop of color, and Allbirds is known for their modern athletic fashion.
FINAL LOGO DESIGN
By combining the logos it brings hype towards a collaboration that may never happen again. Not only does it recognize the combination of the brands but it provides a new look that would only happen between Reebok and Allbirds, therefore, creating a good marketing tactic and bringing people in for a limited time product.
A TOTE, A SHOE, AND A JACKET
These three products would match the theme of each company. As Reebok is known for their vintage windbreakers, while Allbirds is known for their comfortable sustainable shoes. A tote would be the best to put everything together as they are known for their reusability and they have made their way into fashion today.
DRAFTS VS. FINAL
The products shown give the vintage vibe while keeping the minimal athleisure look. This is a compromise between Allbird's and Reebok. As it contributes to the idea of sustainability and colorful designs.
Allbirds has also never had a collaboration between any other brand. Coming together with Reebok was an idea derived from putting together a company alive from the beginning of shoe design with a company of a newer generation.
Putting everything together made perfect sense as these two companies come from opposite worlds. A shoe company made for exercise and another company made for sustainability. it ended up being ...
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